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Getting Your Ads More than Seen
Advertising (Photo credit: Wrote)There’s a great post over at MarketingProfs that dissects an eye-tracking study to show where on a web page ads are most likely to be seen:Advertisers looking to boost...
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The Untapped Opportunities for B2B eCommerce
W.W. Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia)The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business)...
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Rethink The Psychology of Your Calls to Action
Thinking RFID (Photo credit: @boetter)A call to action (CTA) button can be the difference between securing a successful online transaction and losing your potential customer to your competitor’s...
View ArticleRSS for B2B Websites
RSS, or Really Simple Syndication, is a feed which sends content from the website out to a feed reader. RSS provides an easy way to check hundreds of sites for updates in one place. Google and...
View ArticleB2B Website Usability Basics – Introduction
As mentioned in a previous post, usability is important in designing a customer-centric site. Usability, as defined by Wikipedia: Usability is a term used to denote the ease with which people can...
View ArticleWeb 2.0 Expo – Real Time Web
Despite what TechCrunch may have said about Blaine Cook, his talk today on Real Time Web wasn’t delivered from under a rock. He talked with the Web 2.0 expo crowd about how HTTP refreshing isn’t the...
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