Selling (and Socializing) on Facebook
My article on Facebook for eCommerce sites – Selling (and Socializing) on Facebook - is up over at Practical eCommerce. I hope you find it interesting and useful.But the real power is in what...
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Assigning Value to Actions
Pageviews, visits, unique visitors, followers, etc. are all great ways to measure success online, but what about actions that don’t lead directly to a conversion or lead (but probably will down the...
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Why Don’t You Want Customers to Contact You?
Ever done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form? While eCommerce websites are usually pretty savvy...
View ArticleConnecting the Dots Between Twitter and The Sale #smcd
I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media...
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Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline...
eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Ways eCommerce sites can use social media to engage their customers & amplify their brand. Examples of success in using...
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Be Ready to Respond if You Ask for Feedback
Engaging customers is all the rage with businesses big or small. Companies are adding communities, comments and reviews to their websites to encourage feedback and conversations. This is all good....
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Is Exit Rate a Useful Metric?
Exit Rate measures how many people left your website from a certain page. It would seem like it would show you where people are exiting from your site so you can fix problems with specific pages. The...
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Why RSS Is Still Important for Your Business
In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed)...
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Using Social Media to Understand Your Customers
On the flip side of yesterday’s post, Why Understanding Your Customers is Vital to Your Social Media Strategy, social media can also be an extremely powerful tool for understanding your customers....
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Social Commerce – What is it, Who’s Doing it, How can You?
Another one of the buzzwords that gets thrown around quite a bit is “social commerce.” Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to...
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Google Wallet Makes It Easier than PayPal to Send Money
Google Wallet Logo (Photo credit: Wikipedia)So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between...
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eCommerce Customer-Centric Sites with Great Design
Men Shopping for Clothing Accessories (Photo credit: epSos.de)When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design. You need a site...
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Tips for Improving Contact Form Conversion [Infographic]
Geometry (Photo credit: _Hadock_)The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One...
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Getting Your Ads More than Seen
Advertising (Photo credit: Wrote)There’s a great post over at MarketingProfs that dissects an eye-tracking study to show where on a web page ads are most likely to be seen:Advertisers looking to boost...
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The Untapped Opportunities for B2B eCommerce
W.W. Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia)The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business)...
View ArticleRSS for B2B Websites
RSS, or Really Simple Syndication, is a feed which sends content from the website out to a feed reader. RSS provides an easy way to check hundreds of sites for updates in one place. Google and...
View ArticleB2B Website Usability Basics – Introduction
As mentioned in a previous post, usability is important in designing a customer-centric site. Usability, as defined by Wikipedia: Usability is a term used to denote the ease with which people can...
View ArticleWeb 2.0 Expo – Real Time Web
Despite what TechCrunch may have said about Blaine Cook, his talk today on Real Time Web wasn’t delivered from under a rock. He talked with the Web 2.0 expo crowd about how HTTP refreshing isn’t the...
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